Craft, leadership, technology, and outcomes. Most leaders pick a lane. I run all four at once, and the work shows it.
PILLAR 01
Craft
Design that ships, scales, and wins awards. From federal usability audits to the cockpit of an American supercar.
0
Years of digital design
Practicing professionally since 2009, from usability labs and Fortune 500 audits to production interfaces in the world's most scrutinized vehicles.
0
Industry awards at GM
Nine awards as a Lead Designer at General Motors, capped by the C8 Corvette winning 2020 Motor Trend Car of the Year. The 2025 CVS Health Vibrancy Award keeps the streak alive.
0K+
Vehicles carrying my work
More than 925,000 GM vehicles sold with my interfaces inside: Corvette, Camaro, and Cadillac CT6.
0
Peer-reviewed publications
A Master's in Human-Computer Interaction at 23, published accessibility research, and a Design for Six Sigma Black Belt. The craft rests on real fundamentals.
PILLAR 02
Leadership
I build teams from zero, run teams of teams, and coach people into careers they are proud of.
Culture is not a perk I offer. It is the operating system that makes everything else on this page possible.
0×
Teams built from zero
Stood up Audiosocket's product division, Traverse City Whiskey's digital practice, and the Design Enablement team at CVS Health. Blank org charts do not scare me.
0
Teams led at the same time
Led three Pharmacy UX teams simultaneously at CVS Health, covering both the craft and the people, while owning design for a $3.5B client.
0
Careers advanced in one year
Two promotions and one career change facilitated in a single year, plus raises, pivots, and performance plans coached through to wins.
0%
Velocity gained in hard mode
After layoffs cut the team in half, we tightened focus and increased delivery velocity by 46.5 percent. Calm is a leadership strategy.
"Your ability to exceed expectations despite leading a team that was cut to 1/3 of its former size due to layoffs is exemplary. You've been instrumental in helping me, my peers, and the design org navigate the biggest organizational change since the design org was founded over a decade ago."
2025 Leadership Performance Review · CVS Health
PILLAR 03
Technology
I was a developer before I was a designer. I still build, and whole organizations run on what I ship.
Also on the ledger: Figma admin for 7,000+ users through an enterprise license migration, and the Pulse Adoption Dashboard scaled past 500,000 records and caught Figma's attention for Config 2025.
0
Years in tech before design school
School district networks, PHP, SQL, and Ruby on Rails came first. I speak fluent engineer and fluent designer, so nothing gets lost in translation.
0+
Users on my Airtable solutions
Airtable MVP, Certified Builder, admin, and evangelist at CVS Health. cSAPT tracked the Super App redesign in real time, and my apps became org-wide infrastructure.
0
Design reviews in Consilium
I designed and built Consilium, the review ecosystem behind nearly every CVS design decision: 95 automations, 23 tables, and a measurable lift in quality.
0
Colleagues unlocked with AI
Designed the compliant rollout that freed Airtable AI for nearly 900 colleagues after an 18-month stall, then led Figma AI enablement across a 400+ person design org.
PILLAR 04
Outcomes
Design earns its seat at the table by moving numbers. Mine moves them fast.
Every metric here is pulled from performance reviews, client records, and public results. Receipts available on request.
+0%
Design consistency in 6 months
Consilium standardized how design gets reviewed at CVS Health and lifted consistency 13 percent across the org in half a year.
$0M
UX initiatives in 12 months
Led production and pre-sales design worth $10.6M at Perficient for Caterpillar, Ascension, GoHealth, Learning Care Group, and Kent.
+0%
Dev Mode adoption lift
Drove Figma Dev Mode adoption from under 3 percent to 20 percent of active files, tightening the handoff between design and engineering.
−0%
Department spend, same output
Cut Audiosocket's departmental spending by 40 percent while stabilizing the technology stack and de-risking the platform. Efficiency and resilience in one move.
02 / The Brands
Trusted with their products.
Employers and clients who put their names on my work.
GMCVSHealthaetnaCATAscensionaudiosocketperficientTRAVERSE CITY WHISKEY CO.ForeSee Results
GMCVSHealthaetnaCATAscensionaudiosocketperficientTRAVERSE CITY WHISKEY CO.ForeSee Results
GMCVSHealthaetnaCATAscensionaudiosocketperficientTRAVERSE CITY WHISKEY CO.ForeSee Results
General Motors, CVS Health, Aetna, Caterpillar, Ascension Health, Audiosocket, Perficient, Traverse City Whiskey Company, ForeSee Results.
03 / The Arc
First business to enterprise scale.
Four decades of momentum. Every stop made the next one bigger.
1984 · 1999
Origins
Northern Michigan
Woods, water, and long summers. The neighborhood's computers needed fixing, so a consulting business was born before a driver's license. The first hint of everything that followed.
First business at 14
1999 · 2003
The Ticket
Suttons Bay High School
Computers were the passion. Sports were the ticket. Long jump titles paired with academics earned the trip to Ann Arbor and the door to everything next.
3× state championU-M scholarship
2003 · 2009
People Meet Technology
University of Michigan
Chased people and history through Anthropology, Classical Archaeology, and Science & Technology Studies, then joined behavior and technology at Michigan's School of Information. Taught undergrads and led the Talking Points research project.
3 degreesMS HCI2 publications
2009 · 2010
ForeSee Results
Senior Usability Auditor
Trusted to present findings to executive leadership from day one, auditing the country's highest-profile digital properties and building the team's internal Rails tooling on the side.
50+ auditsSenior in <1 yr
2010 · 2018
General Motors
Product UX Lead
Founding member of GM's UX practice. Led three geographically distributed design teams through the four-year development cycles behind the company's highest-profile performance programs, from concept sketches to production sign-off.
9 industry awards8 products launched
2018 · 2020
Audiosocket
Product & Design Manager
Stood up the product division: design, research, product, and engineering under one roof. Launched the company's first music subscription platform and migrated core services off an aging proprietary stack.
0 → 1 division−40% spend
2020
Traverse City Whiskey Co.
Interim Digital Product Director
The pandemic pivot. Brought in to take a distillery digital overnight: a new eCommerce operation, vendor and marketing strategy, and a website rebuilt under surge conditions while orders exploded.
24 hr relaunch29,000% surge
2020 · 2021
Perficient
Experience Design Director
First role leading teams of teams: five to eight designers across simultaneous engagements for Caterpillar, Ascension, GoHealth, Learning Care Group, and Kent, from pre-sales through delivery.
$10.6M delivered5 programs at once
2021 · 2022
CVS Health · Pharmacy
Senior Manager, UX Design
Ran craft direction and people leadership across the Pharmacy portfolio in parallel, anchored by the Caremark white-label platform for Blue Cross of California.
3 teams at once$3.5B client
2022 · Today
CVS Health · Design EnablementNow
Senior Manager, Design Enablement
Asked to build the Design Enablement team from scratch. Now the org's engine for design data, tooling, and AI automation, shipping the internal apps that thousands of colleagues run their days on.
0 → 1 teamVibrancy Award 2025Airtable MVP
04 / Featured Craft Story
Corvette Performance Data Recorder
The world's first factory-integrated track telemetry system, and how I designed its second generation. Recorded here in eight frames.
REC 00:00:00
01 / 08
The Brief
The 2014 C7 Corvette shipped synchronized HD video with live vehicle telemetry, recorded from the driver's seat. Generation one proved the concept. I was asked to lead the UX for generation two and make it worthy of the badge.
02 / 08
Four Scenarios
I mapped the product to four real behaviors: capture the track day, document the road trip, analyze performance, and brag to friends. Every design decision that followed would be graded against them.
03 / 08
Listening at the Source
I mined GM's owner feedback channels, then went to the National Corvette Museum in Bowling Green, Kentucky, where owners literally lined up to talk with me. Nothing replaces facing your users.
04 / 08
Benchmarking the Field
Porsche's Track Precision and Ferrari's Telemetry were the closest rivals. A structured SWOT showed exactly where our system was strongest and where the interface could press that advantage.
05 / 08
Design Pillars
Four pillars anchored every call: Use What I Already Know. Jargon Free and Proud to Be. Design Simplicity, Afford Depth. Remember, It's Exciting. Each screen had to answer to one of them.
06 / 08
Concepts to Prototype
A Home plus Tabs architecture, with purpose-built layouts where the inherited framework fell short. Roughly ten key screens, from lap timing and track selection to overlay settings and playback.
07 / 08
Tested at Speed
Budget covered about 10 percent of proper testing, so I got creative. Spring Mountain Motor Resort opened its track, cars, instructors, and students. We swapped the center display for a tablet prototype and ran static and dynamic tests in the Nevada desert, with racing telemetry insight from Pratt & Miller.
08 / 08
Shipped in the C8
Findings drove new layout templates, an Axure spec, and a modular HMI that survived scope cuts without breaking. After tuning rounds with the supplier, the second generation PDR shipped in the 8th generation Corvette.
Drag, scroll, or use the arrowsUX Lead · Research · Prototype · Spec
Also Shipped
More production programs I led design for. You can still spot every one of them on the road.
C7 Corvette Cluster
In Corvettes 2014 to 2019
Led the distributed design team behind the Stingray's reconfigurable gauge cluster, from first concept to production spec.
1st Gen PDR
Corvette · Camaro · Cadillac V
End-to-end interaction design for the world-first factory telemetry recorder. The story above is its sequel.
Camaro Cluster
In Camaros 2016+
Led UX for the sixth generation Camaro's digital cluster. The same platform later spread across other GM vehicles.
C8 Corvette Cluster
2020 Car of the Year
End-to-end interaction design for the mid-engine Corvette's cluster, shipped in Motor Trend's 2020 Car of the Year.
05 / In Their Words
People talk. Here's what they say.
Pulled from LinkedIn recommendations, performance reviews, and direct feedback. A few of the highlights.
Your ability to rapidly assemble a high-performing team and provide clear strategic guidance has been one of the most significant contributors to our success.
Leadership Performance Review · CVS Health
Jason demonstrated that he is able to take a general vision and make it his own with an amazing can-do attitude.
VP of Design · CVS Health
Despite unprecedented challenges, you've continued to drive initiatives with measurable impact that elevate our organization as a whole.
Leadership Performance Review · CVS Health
Jason helped our team transition from processing 1 order a day to more than 1,000.
President & Co-Founder · Traverse City Whiskey Co.
Jason possesses a keen eye for detail and a talent for streamlining processes via actionable data.
Product Management Leader · CVS Health
Jason is a true natural leader who drives solutions into reality.
Senior Leader · ForeSee Results
Your ability to adapt, innovate, and lead with both empathy and strategic clarity is a testament to your outstanding leadership.
Leadership Performance Review · CVS Health
Jason provided a comfortable, supportive environment by genuinely attending to human needs and work/life balance.
UX Designer · Perficient
A great mentor is the phrase that comes to mind when I think of Jason.
Senior UX Designer · Perficient
His calm leadership was instrumental in our success, and he demonstrated respect for every member of the team.
Product Designer · Perficient
Jason is an extraordinary combination of dedication, diligence, intelligence, and niceness.
Technical Communications Specialist · Johnson Controls, GM partner
Jason's energy and vision made the project possible and inspired the entire team.
Research Teammate · University of Michigan
His blend of technical expertise and approachability sets him apart.
Colleague · University of Michigan
He earned the trust and respect of every executive, as well as our Board of Directors.
CEO & Co-Founder · Audiosocket
Jason enables his team's success through being direct, strategic, and communicative.
Product Leader · Audiosocket
I could always count on Jason in tight situations, thanks to his confident communication.
UX Designer · ForeSee Results
Jason is a trusted, key person whose expertise ensures successful solutions.
Interaction Design Lead · GM program partner
Jason's ability to network and elevate the visibility of our team was invaluable.
UX Researcher · ForeSee Results
Jason possesses a rare mix of outstanding analytical and client skills.
Senior Product Marketing Leader · ForeSee Results
His feedback was deeply attentive to detail, expanding creative possibilities and inspiring innovative solutions.
UX Content Lead · CVS Health
Jason had a unique and innovative perspective that drove tangible improvements.
Senior Leader · ForeSee Results
Jason would do whatever it takes to get the job done.
UX Research Manager · ForeSee Results
Jason's eagerness to contribute and achieve successful solutions for the team was always highly appreciated.
Senior Manager, Brand & Experience Operations · CVS Health
06 / Beyond the Work
The overachieving is a pattern.
The professional story starts earlier than the resume. It usually does. Here is the shape of it, off the clock.
14Started my first technology consulting businessNinth grade, fixing computers and designing websites
3×State champion in long jumpMichigan high school track and field
1Athletic and academic scholarshipUniversity of Michigan
23Age I completed my Master's in Human-Computer InteractionUniversity of Michigan School of Information
6Kids, one marriage since 2008The team I'm proudest of
With Jude
How I'm wired
CliftonStrengths · Top 5
The CliftonStrengths assessment is a performance-based tool that identifies an individual's natural patterns of thinking, feeling, and behaving, categorizing these unique talents into 34 specific themes across four primary domains. These themes, which include areas like Strategic Thinking and Relationship Building, serve as a foundation for personal and professional growth by turning innate talents into strengths.
01
Adaptability
Plans change. I get better when they do.
02
Belief
Values first. The work has to mean something.
03
Connectedness
I see the links between people, systems, and ideas, then I use them.
04
Developer
I grow people. Promotions, pivots, and confidence included.
05
Intellection
I think deeply before I move, so the moves count.
Four years. Three crossings. 120 square feet.
We sold nearly everything, moved our family into an Airstream, and criss-crossed the United States three times over four years, with runs into Canada and Mexico. Adventure is a family value, and living against the grain is a feature, not a bug.
0 stops
Loy Butte, Arizona
Photo
1 / 8
07 / The Next Chapter
Let's make it real.
If you are hiring a design leader who ships craft, grows people, bends technology to the mission, and moves the numbers that matter, we should talk.
