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information architecture

Human-Computer Interaction and Information Architecture are intimately bound together. Here is an example of my information architecture work:

ANDor

For this project we were challenged to create a business model and acompanying web experience for a company that sold shoes one at a time. Our idea involved creating incentive for multiple purchases of the same right and left shoe, placing heavy emphasis on the isolated purchasing experience, making the shoe sizing process fun and interactive, and creating a sense of fellowship between the owner and their shoe.

Click the video to progress through the slides.